No, a Robot Did Not Write This Have you ever considered using computer generated content for your business' blog? If you think about it, robots are already vacuuming floors and driving vehicles, so it only makes sense to start letting them writing for us too, right? Wrong! Almost out of nowhere, companies have begun to boast software programs they say will create content that's nearly identical to what a human can develop. So far, the programs are mostly only used by large companies, like the Associated Press (AP), for short-form pieces like financial recaps, tweets and mobile push notifications. While this is all well and good for some companies, it may not necessarily be the answer to every organization's copywriting conundrum. Learn more in this down to earth piece written by my human colleague Maria DiCesare. |
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