What Do Ad Impressions Mean for Your Campaigns?

Understanding a Misused PPC KPI View this email in your browser How to Make a Good Impression: Understanding a Misused Pay-Per-Click KPI In the exciting world of pay-per-click (PPC) marketing, the amount of ad impressions you get is an incredibly important KPI.   This is because they represent the number of times a digital ad is viewed by visitors — you know, the people you are hoping to convert into leads! So, how many PPC ad impressions and touchpoints does it take to attract and convert a customer online? Our latest post from our in-house PPC expert explains this oft-misused KPI in more detail. Check it out! How to Make a Good Impression Have any questions about this metric? Shoot me back an email and we can talk about your PPC campaigns. Cheers, Chuck Vital Design  |  vtldesign.com  |  Vital © 2017 155 Fleet Street   |  Portsmouth, NH 03801  |  Update Subscription Preferences  |  Unsubscribe