What Do Ad Impressions Mean for Your Campaigns?

Understanding a Misused PPC KPI
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In the exciting world of pay-per-click (PPC) marketing, the amount of ad impressions you get is an incredibly important KPI.
 
This is because they represent the number of times a digital ad is viewed by visitors — you know, the people you are hoping to convert into leads! So, how many PPC ad impressions and touchpoints does it take to attract and convert a customer online? Our latest post from our in-house PPC expert explains this oft-misused KPI in more detail. Check it out!
How to Make a Good Impression
Have any questions about this metric? Shoot me back an email and we can talk about your PPC campaigns.

Cheers,
Chuck

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