In the exciting world of pay-per-click (PPC) marketing, the amount of ad impressions you get is an incredibly important KPI. This is because they represent the number of times a digital ad is viewed by visitors — you know, the people you are hoping to convert into leads! So, how many PPC ad impressions and touchpoints does it take to attract and convert a customer online? Our latest post from our in-house PPC expert explains this oft-misused KPI in more detail. Check it out! | |
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